Time test

18:33

Evaluation problems.

It seems that blogger has decided not to embed the whole of my evaluation, I am working on the as fast as I can to grab some more iWork space and fix the problem.

Edit: iWork is only beta and just under maintenance at the moment but the support teams are saying nothing has been lost and it should be automatically restored when the cloud goes back up.

Evaluation

P.s. Navigate through clicking in the embed itself and click the arrow in the bottom right to go fullscreen.

Final Animation

This is the final Animation Piece, after running the drafts and previous tests past our peers and members of our target audience we have adressed every issue. However there are a few things which I would have liked to have been able to do differently which I shall adress in my evaluation.

Final DVD cover

After showing our previous final draft to Jack (Hannah's nephew) and a few of his friends, all within our target audience and also discussing the design with a few of our peers we applied our final tweaks based on their reactions and comments. We filled in some of the 'white space' on the page and implemented our logo to reinforce our brand identity and brand recognition as I have mentioned previously. Overall we are happy with our final design and feel like it measures up to our specifications based on existing products.

Brand Identity

Brand identity is key to a successful business of any kind, one of the strongest examples is Coca Cola, a brand which I have previously studied. The logo and design of Coca Cola is so widespread and recognisable that Coca Cola even once put out an advert consisting purely of the red and white 'wave' that they were so confident on people recognising their brand, and it was a successful advert.

Building a brand identity requires a consistant use of the same logos, characters, designs and themes, and re-branding a company is a risky move that can often backfire or have negative compact, for example in 2001 the Royal Mail rebranded themselves to 'Consignia' but quickly changed as it was so unpopular with both the public and the companies employees.

To link our products together and reinforce our brand identity, we will be repeating our logos, designs and characters throughout to make our brand recognition as strong as possible. For this reason it is important that our logo especially is suitable for all medias and purposes so it can be used in different places without having to alter it.

More information on Hannah's blog here.

Magazine Cover Final Product

After finishing our previous draft of the Magazine cover we took it to our teachers and discussed it, one of the main issues we ran into was the amount of 'white space' on it, a general lack of content in places where we thought we could fit more in. We also took the image to Hannah's nephew, who fits into our target audience and let him look at it and talked to him as best we could, we noticed that he didn't stay interested in it for as long as we would have hoped. All of these things point towards the need for content and things to look at. So we added in some more features on the image and we now feel better about it. After again showing it to Hannah's nephew we noticed a significant increase in his attention to it and how entertained he was by the pictures and activities.

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