Brand identity is key to a successful business of any kind, one of the strongest examples is Coca Cola, a brand which I have previously studied. The logo and design of Coca Cola is so widespread and recognisable that Coca Cola even once put out an advert consisting purely of the red and white 'wave' that they were so confident on people recognising their brand, and it was a successful advert.
Building a brand identity requires a consistant use of the same logos, characters, designs and themes, and re-branding a company is a risky move that can often backfire or have negative compact, for example in 2001 the Royal Mail rebranded themselves to 'Consignia' but quickly changed as it was so unpopular with both the public and the companies employees.
To link our products together and reinforce our brand identity, we will be repeating our logos, designs and characters throughout to make our brand recognition as strong as possible. For this reason it is important that our logo especially is suitable for all medias and purposes so it can be used in different places without having to alter it.
More information on Hannah's blog
here.
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