In class we wound into conversation the portrayal of tattoos on women and their connotations, which lead into a discussion about feminism etc. This is a good example of a signifier as we found out it conveys a variety of thoughts to different people. Some signs, like tattoos on women have an array of different reactions and provokes many different thoughts, however some signifiers are less (although not completely) contested, such as the appearance of a gun in a Film-Noir style film, it has a strongly presented image of power, masculinity and danger. Although it is important to note that that the context of a signifier can drastically change its connotations, for example a gun in a blockbuster hollywood movie has less impact than that of a Film-Noir piece.
Every sign, denotation and connotation all come together to create the Anchorage of a piece of media, essentially summing up its meaning mode of adress.
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