OTS
The first and most obvious step is to limit our exhibition to child-specific channels such as Nick Jr, Cbeebies etc therefore receive views from within our age range for target audience. We would introduce our new TV programme by having it on channels and along side existing programmes and channels with an existing view base.The Broadcasters' Audience Research Board (BARB) have the average weekly viewing time per person (in the UK) for some various children's channels we could potentially be shown on.
The viewings are as follows:
•Tiny Pop - 1 minute
•Cartoonito - 3 minutes
•Nick Jr - 5 minutes
•Disney Junior - 6 minutes
•Cbeebies - 22 minutes
As it shows, Cbeebies would be the best channel for us in terms of potentially receiving most viewers. (So this would be the channel we would approach to have our programme on.
The DVD
The main place which children visit with an adult which sell DVD's would be a supermarket. And again, placing the product at eye-level would increase the chances of the child seeing it and subsequently wanting it. Also, DVDs are regularly advertised on television. So having a good marketing and advertising campaign for the DVD will be important. Also, with the increase of people using online shops such as Amazon etc, selling our product here would be another effective way.
The magazine
Newsagents and Supermarkets would be the best choice as we believe as this is where child's magazine's tend to be sold currently, and also where children tend to accompany their parents in shopping. If we placed the magazine at child's eye level they would be more likely to see and recognise the programme. Also, if we include a free gift on the magazine it increases the child's want for it as they would receive free exciting toys.
For Hannah's post on this subject, along with some information on potential exhibition and distribution companies click here
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