Product and Campaign Research
This is my presentation which I will being talking through to my class. I looked at the film 'Resident Evil: Afterlife' and its related website, poster and trailer to look at the advertising techniques that were used. The main thing I found with Resident Evil is that there is a lot of borrowed interest from Milla Jovovich as she is a popular actress in many demographics.
you need to add extra summative comments about how the different products inter-relate/converge - show evidence that you have considered how this will influence your own productions
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