More detail into Exhibition and Distribution

Good exhibition and distribution is monumentally important for a successful product so it is a subject which me and Hannah researched into and have to make decisions about:

OTS

The first and most obvious step is to limit our exhibition to child-specific channels such as Nick Jr, Cbeebies etc therefore receive views from within our age range for target audience. We would introduce our new TV programme by having it on channels and along side existing programmes and channels with an existing view base.


The Broadcasters' Audience Research Board (BARB) have the average weekly viewing time per person (in the UK) for some various children's channels we could potentially be shown on. 
The viewings are as follows:
•Tiny Pop - 1 minute
•Cartoonito - 3 minutes
•Nick Jr - 5 minutes
•Disney Junior - 6 minutes
•Cbeebies - 22 minutes
As it shows, Cbeebies would be the best channel for us in terms of potentially receiving most viewers. (So this would be the channel we would approach to have our programme on.

The DVD

The main place which children visit with an adult which sell DVD's would be a supermarket. And again, placing the product at eye-level would increase the chances of the child seeing it and subsequently wanting it. Also, DVDs are regularly advertised on television. So having a good marketing and advertising campaign for the DVD will be important. Also, with the increase of people using online shops such as Amazon etc, selling our product here would be another effective way.

The magazine

Newsagents and Supermarkets would be the best choice as we believe as this is where child's magazine's tend to be sold currently, and also where children tend to accompany their parents in shopping. If we placed the magazine at child's eye level they would be more likely to see and recognise the programme. Also, if we include a free gift on the magazine it increases the child's want for it as they would receive free exciting toys.

For Hannah's post on this subject, along with some information on potential exhibition and distribution companies click here

Animating Screen Recordings

These are some screen recordings of me creating our animation. At a later date I will do a talk through in detail of some of the techniques I used and how I achieved them.

Magazine Cover Final Draft

This is our final pre-tweak version of our Product Magazine Cover.  Our main concern with this as it stands is the space in mid section which we feel is too empty and needs to be filled to complete the feel of the design. We decided that this space is best used to put our 'toy' that would be on the front cover of the magazine. The addition of toys, activities and crafts into children's magazines encourages a practical aspect and helps the child create things themselves, while also adding longevity, desirability and collect-ability to the product.

'Peppa Pig' is a brand that shares many aspects with our product including style and target audience. These are some existing 'Peppa Pig' magazine covers that we used to influence and inspire our design.

Deconstruction of existing product

This is the 'Peppa Pig' magazine which we decided to look at as a style model for our Magazine Cover ancillary product piece. We like the art style and themes of it and it proved to be a successful magazine within our target audience. Some of the components and features that we picked up on are;

The Title Logo; It is placed, as is conventional in the top centre of the magazine taking up roughly a quater of the height of the piece.
Colour patches; Colour patches of a set theme and style create the boundaries and dividers on the page. We liked this design feature and plan to use it in our own.
Additional Toy placement; One of the issues we talked about within our focus groups was the placement of the toy and wether it conflicted with any part of the design on the page. As with this example we decided to not let the external toy interfere with the design of the page.
Footer; From this example we took influences for the size and design of the footer in our design. Although we did feel that on this specific example it takes up marginally more space than we felt necessary.
Activity fluff; The advertising of activities that are inside are a main component for using the space in most magazine designs and is something we must include in our own design.

HannahCousinsA2Media: Narrator's voice

HannahCousinsA2Media: Narrator's voice: So, for our OTS, we need a narrator to introduce the characters briefly. Looking at some other children's tv programme narrators, they all ...

DVD Cover Final Draft

After deconstructing existing DVD covers for other Kids TV programmes that are aimed at our target audience and looking at the hierarchy and component placement within designs we have come to this Final Draft. We wanted to give the DVD a theme, as you can see this one is a 'Birthday' themed one, with each of the DVD's in the series to have a different theme we feel this would add to the collection value and uniqueness of the product. Also, due to the logistics of the product a DVD would have a lot of the text and information on the back of the case which gives us more space for design on the front. We will be showing this design to our target audience and focus groups to get feedback and make improvements.