Market Research

Our target audience, being so young are harder to access and extract information from, although not impossible. Another way to reach our audience is through their parents or guardians; not only to they regulate what their children watch but they can also see their reactions to different shows. Me and Hannah sent out a questionnaire to a group of parents of our target audience. The questionnaire can be found here and the results are on her blog here. From the results, we can deduce some things. Firstly that we have used very popular influences for our programme (Peppa pig and style of Charlie and Lola). Also that the channel 'Cbeebies' is a strong choice of channel to exhibit on as this was the favourite channel (also it is on freeview, as well as more expensive television packages) and to attempt to screen our show in morning and afternoon. Also, from verbal feedback gained from parents of the children, the child is most drawn to a magazine if it has toy(s) attached to the front as is largely a picture based front cover.